Multi-Generation Family Enterprises

Your family's legacy is a living thing. Let's help it thrive for generations to come. Welcome to RRA Generation.

 

Multi-generation services     APPROACH     FAMILY ENTERPRISE ADVISORS     CONTACT US

 

 

     

43%

of family enterprise leaders globally say their leadership feels prepared to address tech change.

71%

of family enterprise leaders globally say they are likely or very likely to consider a career move beyond their employer.

49%

of family enterprise leaders globally think their organization has an excellent culture.


Source: Global Leadership Monitor H1 2024, RRA

 

The shift from a founding CEO to a business led by multiple generations is complex—but critical to long-term success.

Each generation brings a unique viewpoint on everything from long-term vision to sustainability and digital transformation. The key is finding ways to embrace these new ideas while preserving the core values that fueled your success in the first place.

We understand the intricate balance required. The need to respect tradition while driving innovation. The importance of engaging all generations while maintaining clear direction. The challenge of preserving family cohesion while pursuing professional excellence.

That’s where RRA Generation comes in.

Our family enterprise advisors can help you navigate an increasingly complex business landscape across multiple generations. We take the time to understand the dynamics behind your family enterprise: its people, but also how it makes decisions and its future aspirations.

 

Our multi-generation family enterprise services

Every family enterprise faces pivotal tensions in their journey, guided by common threads of legacy, innovation, and the desire to build something that lasts.

Navigating these challenges demands a leadership strategy that recognizes the intricate web of relationships, values, and aspirations that make your business unique. That’s RRA Generation.

FE insight page tabs
The tension
How to secure family harmony while driving necessary change.
Our approach
Succession isn’t just a transfer of ownership—it’s a complex metamorphosis requiring expert navigation. Successful leadership transitions require deliberate planning, shared vision alignment, skills development, and emotional intelligence.
We help bring different generational perspectives together, ensuring that succession planning strengthens family bonds rather than straining them, creating leadership transitions that energize rather than disrupt.
The tension
How to preserve your legacy while attracting fresh perspectives.
Our approach
Great teams combine legacy approaches with fresh thinking. Your talent pool spans generations, each with different skills and expectations. Success means blending family capabilities with external expertise.
We help you focus on identifying and nurturing the unique strengths each generation brings, creating development paths that work for everyone, and making the most of your family talent while attracting the best from outside.
The tension
How to protect your core values while evolving your culture.
Our approach
Your company culture is part of your DNA. But standing still isn't an option in today's world. The challenge is evolving your culture while maintaining the core values that have sustained your success across generations. We help you identify which cultural elements are fundamental to your identity and which can be refreshed for today's world, creating space for new perspectives while ensuring your cultural foundation remains strong and relevant.
The tension
How to maintain continuity while embracing innovation.
Our approach
Your business needs to change to stay competitive. But you can't risk losing what made you successful in the first place. Each generation must respond to new market realities while preserving the company's core strengths.
We ensure that transformation initiatives unite rather than divide generations, building on your accumulated wisdom while incorporating new ideas and technologies. This balanced approach keeps your business competitive while protecting your legacy.
The tension
How to develop future-focused individual while honoring family values
Our approach
Today's leadership challenges—from digital transformation to global competition—demand new capabilities. Through rigorous assessment of leadership potential, we identify the skills your next generation needs to excel in this evolving landscape. Our clear development journeys help emerging leaders build on your success while developing the fresh perspectives needed for tomorrow's challenges. By understanding both your rich heritage and future demands, we ensure your next generation of leaders can uphold your family's entrepreneurial legacy while steering the enterprise through unprecedented change.
The tension
How to establish governance that provides both control and flexibility.
Our approach
With multiple generations involved, governance needs to serve many masters—providing oversight, managing family interests, and driving business performance. We help you create board structures that balance these competing needs effectively. Our approach focuses on establishing clear protocols for decision-making while ensuring all generations feel their voices are heard. This creates governance that unites family members around shared goals while providing the professional oversight needed for sustained success.

     
 

Empowering family enterprises to innovate, adapt and thrive across generations

Family enterprises are more than businesses—they're legacies in motion. Explore our insights on navigating the six key arears that define family enterprise success, from succession planning and leadership development, to transformation and culture.

Discover family enterprise insights

 
     

 

A partnership built on understanding

Your business isn't just another enterprise—it’s a legacy in the making. That's why we developed RRA Generation. 

Let's have a conversation about where you want to take your business next. Whether you're navigating today’s challenges or planning for tomorrow’s successes, we are here.

Chances are when you meet with us, you’ll do most of the talking and we’ll do most of the listening. Together, we’ll figure out the right leadership solutions for your business. Don’t expect PowerPoints and flow charts. Do expect our full attention and commitment to understanding you. Only then can we begin to help.

 

Thinking in generations with family enterprises

Hear Justus O’Brien, global leader of our leadership advisory practice for family enterprises, on our approach working with family enterprises.

 

Your team of family enterprise advisors

 

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Lead by Justus O’Brien, our global family enterprise advisory practice brings decades of experience working with family enterprises globally, whatever stage of their journey. We recognize that family enterprises represent something extraordinary—where legacy meets innovation, family meets business, and shared values create powerful business advantages. Our commitment extends beyond traditional consulting—we build enduring relationships to become trusted partners in family enterprises for generations to come.


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