Board Futures – Becoming a Non-Executive Director

We share insights from a recent panel discussion with seasoned UK chairs on how leaders can secure a non-executive director (NED) role, and how to be effective when they do.

In today’s dynamic business landscape, the role of a non-executive director has never been more crucial. These seasoned executives provide organizations with invaluable oversight, act as a sounding board, and help improve decision-making. But how can a leader transition from an executive career to securing a coveted NED position? And once there, what does it take to truly excel in the role?

To answer these pressing questions, two of our board experts Nanaz Mohtashami and Kerynne Metherell, spoke with UK company chairs to discuss the attributes of successful non-executive directors, the appointment process, and strategies for managing a portfolio career.

Here, we share their advice on how leaders can secure their first non-executive director role, and how to be effective when they do.

How to secure a NED role

01 Reflect on the unique value you bring to the board.

Our conversations with seasoned chairs at UK companies found that a good starting point is to identify your personal leadership brand. What skills and experiences do you have that set you apart? Once you can identify your unique value proposition, you can then begin to evaluate how your background aligns with potential NED roles and how you can market yourself effectively.

02. Highlight relevant experience.

A common misconception for leaders looking to secure a NED role is that they should focus on their executive experience when putting themselves forward. But it can also be hugely beneficial to emphasize experiences that mirror board responsibilities, such as sitting on a committee, a trustee board, or as a school governor. This experience will demonstrate that you are able to listen and challenge as appropriate.

03. Don’t underestimate the importance of networking.

To become a first-time NED, networking is critical. It’s not only important to work with advisors who can identify boards that align with your unique skills and interests, but also to set time aside to attend industry events, join professional associations, and engage with social platforms like LinkedIn to expand your network.

04. Set realistic expectations.

Senior leaders must be prepared to start small and set out realistic expectations when eyeing up their first board position. Be open to opportunities across various sectors, including private or family-owned business, charities and smaller listed boards. Use these experiences as a stepping stone to gain experience and build your reputation.

05. Choose wisely.

Your first appointment often sets the tone for future roles. Aim for a commitment of at least six years, as shorter tenures may not reflect well on your dedication and impact. And don’t forget to do your research—before accepting the position, you’ll need to consider factors such as the organization’s financial health, reputation, internal dynamics, and alignment with your values.

How to excel as a non-executive director

Effective non-executive directors bring a wealth of expertise, independence and strategic insight to a board. Their role is crucial for the governance, oversight, and strategic direction of an organization.

Our panel discussion with seasoned UK chairs highlighted five factors that successful NEDs have in common:

01. The ability to embrace a non-executive mindset.

Successful NEDs recognize the differences between an executive and non-executive role. They’re able to step back from the operational and management side of an organization and become a trusted advisor. Effective NEDs will practice active listening and will know the right time to ask probing questions and encourage deeper thinking.

02. An appetite for continuous learning.

Effective NEDs can absorb a large amount of information and use it to aid their continuous learning. They will go beyond reading the provided materials and seek out information on their competitors and new regulations affecting their industry as well as meeting internal constituents to deepen their understanding of the business. They strive to bring a broad and well-rounded perspective to every board discussion.

03. Seeks regular feedback.

NEDs will only be successful when they realize that they have never truly arrived—they’re required to continually invest in their development in the role. Effective NEDs will proactively reach out to their chair, senior independent director, and fellow NEDs after board meetings to invite feedback.

04. Asks thoughtful questions.

A NED can demonstrate their value by asking insightful questions that challenge assumptions and promote strategic thinking. Effective NEDs won’t be afraid to ask difficult questions that are outside of their expertise. They will frame their questions constructively, to encourage discussion and deeper analysis, rather than to criticize.

05. High emotional intelligence.

NEDs will be able to drive their organization forward if they can challenge management when necessary, whilst maintaining a constructive relationship. This requires a NED to be empathetic and have high self-awareness of how their contributions could impact others.